Tata Nano Launch – World’s Cheapest Car

 

The global auto industry is dynamically establishing a niche as major economic engines. Millions of aspiring Indians and the international auto markets watched in awe, the launch of world’s cheapest car – Tata Nano.

Tata Nano, launched by the $29-billion Tata group, is a believed to be a people’s car. The car was launched in an auto expo held at Delhi on 10 Jan 2008. Ratan Tata is a 70-year-old kind and tender chairman of the Tata group, drove this world’s cheapest car to the Tata Motors pavilion and unveiled this new car, giving sleepless nights to rival companies.

According to Tata group, the car will come out on Indian roads in the later part of this year. The price of this car is a cause of astonishment and fear for all the other auto companies who are now trying to reduce their market prices as to compete with the launch of Tata Nano. The price of Tata’s car is about Rs 1 Lakh ($2500).

Expertise in auto industry are raising doubts to the price, specifications, features and safety of this cheap car but Tata promises the safety and emission standards. The car had passed the Indian regulatory requirements, frontal crash test and the Euro-IV emission norms. It is also tested for front, rear and side collisions.

This car is especially manufactured for the middle class population of India who desire to have a safer means of transport at an affordable cost. It is a four-door car with length of 3. 1 meters, height of 1.6 meters and width of 1.5 meters. It can accommodate up to five people, a complete family.

The car beholds an efficient engine of 623 cc with an efficiency of about 20 kms per litre of petrol. The highest speed is stated to be about 105 kms. The only missing luxuries are air conditioner, car audio systems , power windows and motorized steering. But the targeted customers are not so much concern with the luxuries as they are with comfort and safety. For upper class population, Nano has also come up with the deluxe model attributed with air conditioner.

After the commercial launch of Nano, the Indian roads especially metropolitan cities like Delhi, Mumbai, Chennai and Bangalore are expected to be flooded with Nano. A city like Mumbai that has always experienced heavy floods during monsoons will now experience a flood of Tata Nano. The cheap price will definitely replace the used cars Mumbai . Used cars are just a pure consumption of goods for the middle class population. Now, with the introduction of Nano, the demand for used cars will certainly reduce.

Mumbai being a corporate hub for many international companies, there is a huge demand for car rentals. With an economical price of Tata Nano, it is expected to take over the industry of car rental Mumbai .

Launch of Tata Nano is not only the pride of Tata group but also for the whole of India. This is because this launch reflects technological and entrepreneurial ability of our country.